Using active mobility data to help transport planners optimise cycling networks.
For many decades cycling was never seen as a viable method of transportation and as such, infrastructure and planning has long been neglected. Thankfully this is changing.
Accurately modelling cycling flows is a critical element underpinning investment in active travel infrastructure – if modelling isn’t sufficiently robust:
- Investment may be given to other modes where benefits are easier to quantify;
- There may be active travel investment, but it may be delivered ineffectively resulting in poor monitoring outcomes and less future support.